Sounds Of


Branding Art Direction Digital Print
  • Client
    Fleur Rose
  • Year
    2021
  • Role
    Co-creator, Art Director & Visual Designer
  • Services
    Branding, Video, Web, Digital, Print
  • Website
    www.soundsof.com.au

Sounds Of is an immersive art project that blends nature sounds with electronic music to inspire creativity and movement. I worked with sound and movement artist Fleur Rose as art director and visual designer, shaping the project’s identity and the campaign that took it from a workshop series to festival stages.

The Challenge

Sounds Of sits somewhere between sound, movement and digital art, which makes it hard to capture in a single image. It began as a series of movement workshops, so the identity had to be flexible enough to grow with the project, then stand out in busy festival programs and work on every screen and surface.

The Approach

I co-developed Sounds Of Digital, a film and interactive workshop presented online at March Dance 2021, and created a brand strategy and visual identity that gives the project’s sound a visual form. I then carried it through a full campaign: video content, a website, digital banners, EDMs, social media tiles, and printed posters and flyers.

The Outcome

A cohesive identity that grew with the project, taking Sounds Of from local workshops to the Fringe Festival and March Dance Australia, where Dance Informa called it “a striking interactive event, part film, part workshop.”

Sounds Of social media tiles shown on an Instagram grid on a phone
Sounds Of animation shown on a desktop screen
Sounds Of website shown on a laptop

Previous

Danes Specialty Coffee

Next

Evolution Botanicals